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Research Spotlight: Globalization, Islam, and Marketing
The global Muslim market, encompassing 1.8 billion consumers and with an estimated worth of 3.2 trillion dollars by 2024, is of interest to many companies and scholars of business. This panel will discuss a diverse array of topics such as the halal industry, Islamic branding, and Islamic business strategy. The event will be moderated by Professor Ahmet H. Kirca (Director MSU-CIBER) and Mohammad H. Khalil (MSU-MSP).

Oct 14, 2021 01:00 PM in Eastern Time (US and Canada)

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