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Economics of Healthy Food Incentives at Michigan Farmers Markets
This webinar will debut new findings of a recent study of Supplemental Nutrition Assistance Program (SNAP) and the healthy food incentive program Double Up Food Bucks activity at Michigan farmers markets. The study, conducted by Michigan State University in partnership with the USDA Agricultural Marketing Service and Fair Food Network, found that offering SNAP and Double Up at markets resulted in positive and distinct increases to direct agricultural sales beyond the value of the benefits themselves. It also reveals data-driven insights into SNAP families’ shopping behaviors when incentives are in place. Market vendors, managers, and SNAP incentive practitioners are invited to learn what the data tell us about the economic benefit of incentives, factors influencing program activity, vendor perceptions, and opportunities for the future including how this new methodology can measure impact of incentive programs across the country. This webinar is a joint effort of the Michigan State University Center for Regional Food Systems, USDA Agricultural Marketing Service, Michigan Farmers Market Association, and Fair Food Network. Featured speakers include:

- Oran Hesterman | Fair Food Network
- Jeff O’Hara | U.S. Department of Agriculture, Agricultural Marketing Service
- Dru Montri | Michigan Farmers Market Association
- John Mann | Agricultural, Food, and Resource Economics, Michigan State University
- Kate Fitzgerald | Food Systems Consultant
- (Moderator) Laura Goddeeris | MSU Center for Regional Food Systems

Jul 24, 2017 2:00 PM in Eastern Time (US and Canada)

Webinar is over, you can not register now. If you have any questions, please contact Webinar host: Laura Goddeeris.