As we approach the end of peak season in Michigan, this webinar will celebrate the many ways farmers markets contribute to community economic development across the state. Findings from recent research projects will quantify effects from consumer, producer and community perspectives. Additionally, speakers will discuss both the importance of and challenges in capturing economic outcomes of farmers market activities, and share practical tips and tools for improving the efficiency and efficacy of farmers market data collection. You’ll hear how we’re working to change the culture around data in Michigan and suggestions for those based in other states.
Rich Pirog, Director, Michigan State University Center for Regional Food Systems
Jeff O’Hara, Agricultural Marketing Specialist, U.S. Department of Agriculture - Agricultural Marketing Service
Dru Montri, Executive Director, Michigan Farmers Market Association
Michelle Gagliardi, Special Projects Associate, Michigan Farmers Market Association
John Mann, Assistant Professor of Agricultural, Food, and Resource Economics, Michigan State University
Kathryn Colasanti, Specialist, Michigan State University Center for Regional Food Systems
Moderator: Laura Goddeeris, Specialist, Michigan State University Center for Regional Food Systems
This webinar is a joint effort of the Michigan State University Center for Regional Food Systems, USDA Agricultural Marketing Service, Michigan Farmers Market Association, and Fair Food Network to promote food systems economic literacy in Michigan and across the country.